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Tobacco Advertising to be Monitored and Controlled in Pakistan

Another initiative for tobacco control, Tobacco Advertising, Promotion and Sponsorship (TAPS) monitoring, has been launched by The Network for Consumer Protection to monitor advertising and promotional activities and patronization of different campaigns under the guise of corporate social responsibility by tobacco companies. The Network Executive Coordinator Nadeem Iqbal, while highlighting the significance of the initiative, said tobacco promotion and sponsorship was marginally an unattended subject by regulators in Pakistan. Monitoring of TAPS by The Network is funded by Bloomberg Global Initiative to Reduce Tobacco Use, implemented by the Campaign for Tobacco Free Kids (TFK) and International Union against Tuberculosis and Lung Diseases (The Union).


Wanted: Pakistan Charges Philip Morris Executive with Advertising Violations

A Pakistani judge has issued an arrest warrant for the head of marketing for Philip Morris Pakistan Ltd., for the company’s blatant violation of laws that tightly restrict tobacco advertisements. Despite the advertising limits, Philip Morris purchased — and magazines published — full-page, color ads for Marlboro cigarettes in many of Pakistan’s leading magazines throughout November and December.


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